August 19, 2017: People with mental health conditions (depression and ADHD, for example) and substance use disorders are estimated to account for 40 percent of cigarettes smoked in the United States, and 38 percent of military smokers start after enlisting. The much higher than average prevalence of tobacco use among these two groups is not a coincidence. For decades, the tobacco industry has exploited these and many other populations to sell its products, including those with mental illness, members of the military, as well as African-Americans, low-income communities and LGBTQ individuals. While the industry positions this as targeting and consumer choice, the facts reveal a darker pattern of exploitation.
Read more about the campaign here, and watch a 5-minute video here.